Moore’s law is a curse. In 2005 I built yet another computer in a long line of homebrew PCs. I don’t recall the exact specs, but it was a single core Pentium4 with about 1GB of initial RAM. The computer ran an optimized XP operating system, surfed the web at light speed using Firefox with … Continue reading Trimming the Bloat: A Dearth of Elegant Code
Email is one of the most attractive methods of modern marketing because of its low cost and relative ease of deployment. However, for the average professional it is one of the least understood and potentially perilous ways of connecting with your customers. Email blasts seem too good to be true. Many times they are. Like … Continue reading Email Blasts: Like A Machine Gun In A Post Office
Lawrence looked Jenny straight in the eye and said, “One of the big advantages of using our company is that we perform Search Engine Optimization on our websites.” “What is that?” Jenny asked. “It’s a process of optimizing your website’s code so that it performs better on search and ranks higher,” says Lawrence. “Oh that … Continue reading The Revenge Of Scientific Marketing
Email marketing is still king of the hill: The USA’s Direct Marketing Association conducts an annual review of the ROI (Return on Investment) delivered by all forms of direct marketing. Email marketing is a consistent chart topper. For 2009, they predict an ROI for email of US$43.52. That’s over $43 returned for each dollar invested … Continue reading Email & Social Marketing for Brands: Why Most Get It Wrong
I’m pleased to announce that Learning Through Sports has launched their online Sportsmanship Learning Platform for the Sun Belt Conference Universities. My team and I were honored to play a central part in the design and actionscript programming. Entering its 34th year of athletic competition the Sun Belt Conference and its member institutions continue to … Continue reading Sportsmanship Program Aimed at Bettering Sun Belt Student-Athletes, Coaches, and Administrators
There are few deadly traps that almost every business falls into on their web campaign, and your developer may not steer you clear of them. Even though I’ve produced or collaborated on hundreds of websites, I still like a good reality check to keep me on my toes. The web development community has been playing … Continue reading Three Common Traps For New Websites
Ive’ officially changed my opinion on web advertising: it’s time to set the record straight. Ok, you are probably thinking, “of course this guy is going to suggest that I move my ad budget to web: he’s a web consultant!” Well, I may be a web developer, but I’m also a businessman and a pragmatist. … Continue reading Why Move Part of Your Ad Budget To Web?
The future of the American energy crisis is clean electricity. With clean electricity we can power our current interstate infrastructure, keep our car culture, and continue to enjoy our transportation independence. We can move goods around the country, and actually do it cheaper than ever before.
My brother, Adam emailed me this morning about a whopping hospital bill he received for a recent visit to the ER… “Eighteen-Hundred freaking dollars for an IV and a gurney???” Absurd, isn’t it? We all know horror stories like this. A simple visit to the hospital because of a real emergency (like severe dehydration, in … Continue reading Health Care: Why is it so damn expensive?