Email marketing is still king of the hill: The USA’s Direct Marketing Association conducts an annual review of the ROI (Return on Investment) delivered by all forms of direct marketing. Email marketing is a consistent chart topper. For 2009, they predict an ROI for email of US$43.52. That’s over $43 returned for each dollar invested … Continue reading Email & Social Marketing for Brands: Why Most Get It Wrong
My friend Steve Ferussi and I are debuting what we hope will be a groundbreaking new product tomorrow at the Nashville Music City Marathon. Ladies & Gentlemen, I present to you the SpinDesk
That’s right: people don’t click on banner ads. And what’s more, the average user has learned to ignore them and anything that looks like them. “Banner blindness,” has become a serious issue for designers, and is terrifying to the droves of “Freemium” publishers and services out there. It also reminds us how important applied usability … Continue reading People Don’t Click Banner Ads Or Anything That Acts Like Them
There was a great deal of feedback and interest on my recent post on social media, so I’ve created a video version of the same content with additional commentary and information. Filmed in my office rather quickly without all the expensive lights 😉
The announcement of the new National Broadband Plan is probably the biggest news for the web in a long time. The US wants to not only catch up with other countries in term of speed and connectivity, but wants to be the world leader. This is going to have some significant impacts on our future … Continue reading The US Broadband Plan Means Video Domination
Wasn’t advertising invented to overcome the limitations of word of mouth marketing? Until Social Media Marketing As A Service matures or establishes a reliable method of demonstrating ROI, it is not necessarily a smart investment for small or medium sized businesses. Beware of the hype. Of the thousands of “Social Media Gurus” popping up, how … Continue reading Beware Of The Social Media Marketing Maniacs!
I’m pleased to announce that Learning Through Sports has launched their online Sportsmanship Learning Platform for the Sun Belt Conference Universities. My team and I were honored to play a central part in the design and actionscript programming. Entering its 34th year of athletic competition the Sun Belt Conference and its member institutions continue to … Continue reading Sportsmanship Program Aimed at Bettering Sun Belt Student-Athletes, Coaches, and Administrators
There are few deadly traps that almost every business falls into on their web campaign, and your developer may not steer you clear of them. Even though I’ve produced or collaborated on hundreds of websites, I still like a good reality check to keep me on my toes. The web development community has been playing … Continue reading Three Common Traps For New Websites
Ive’ officially changed my opinion on web advertising: it’s time to set the record straight. Ok, you are probably thinking, “of course this guy is going to suggest that I move my ad budget to web: he’s a web consultant!” Well, I may be a web developer, but I’m also a businessman and a pragmatist. … Continue reading Why Move Part of Your Ad Budget To Web?
Wow, great new website you have there! Too bad it’s useless to the new generation of web users on the go who need to find you! Smart phones are everywhere. At the rate we’re seeing their adoption, everyone will have them within 5 years.
Nobel Prize winning economist Paul Krugman recently opined that the global economy is in a freefall, and that it could get much worse. He also noted in his regular column that deficits be damned, the government should spend its way out of the problem: that a protracted deep recession is ultimately worse than debt.
As I wrote in my previous blog, Paulson’s bailout package was the wrong move. Today, he announced that he will scrap the “buddy bailout” plan and will do what makes sense: capitalize the banks directly. This is a good move, but I sincerely hope the treasury considers the option of matching private investment for a … Continue reading Success: Paulson Backpedals
Hindsight is 20/20, but it’s high time that Hank Paulson gets his act together or steps aside before the next administration chooses his successor. The US markets are gyrating wildly to the hastily cobbled together ‘bailout’ that was supposed to dampen things down.
If I were a head of state in a western style “free market democracy” right now, I would probably secretly resent constitutional clauses that would restrict my government’s ability to censor the media. Faith, which is the essence of our financial system, had a fighting chance before our media outlets doggedly reported that we were … Continue reading When The First Amendment Is The Poison
Hate is hate. I don’t condone it in any fashion. The Knoxville man who opened fire on a children’s playing of “Annie” at a Unitarian church was clearly a man looking for someone to blame for his hardships. His conflation of “losing his government subsidies (food stamps)” and “hating liberals” belies his misunderstanding of the … Continue reading Knoxville Tragedy Spotlights Hate In Sensationalist Media