Email & Social Marketing for Brands: Why Most Get It Wrong
Email marketing is still king of the hill: The USA’s Direct Marketing Association conducts an annual review of the ROI (Return on Investment) delivered by all forms of direct marketing. Email marketing is a consistent chart topper. For 2009, they predict an ROI for email of US$43.52. That’s over $43 returned for each dollar invested … Continue reading Email & Social Marketing for Brands: Why Most Get It Wrong