Stride Academy Adaptive Online Learning Software

After years of research and development my teammates and I at LTS Education Systems are proud to launch the all new tablet-compatible learning platform, Stride Academy.  Built on the latest HTML5 technology, Stride Academy is a giant leap forward in terms of  user experience and front-end flexibility from the previous flagship product, Kid’s College. With Continue reading Stride Academy Adaptive Online Learning Software

Professional Advertising Is Dead. Long Live Advertising.

About eight years ago,  I started to notice a bizarre phenomenon.  I was paid by people to make things look “professional,” yet I repeatedly noticed that consumers were suspicious or oblivious to much of the visual language that was established by the past century of professional ad design.  I looked around for some theorist to Continue reading Professional Advertising Is Dead. Long Live Advertising.

Email & Social Marketing for Brands: Why Most Get It Wrong

Email marketing is still king of the hill:  The USA’s Direct Marketing Association conducts an annual review of the ROI (Return on Investment) delivered by all forms of direct marketing. Email marketing is a consistent chart topper. For 2009, they predict an ROI for email of US$43.52. That’s over $43 returned for each dollar invested Continue reading Email & Social Marketing for Brands: Why Most Get It Wrong

Introducing The SpinDesk

My friend Steve Ferussi and I are debuting what we hope will be a groundbreaking new product tomorrow at the Nashville Music City Marathon. Ladies & Gentlemen, I present to you the SpinDesk

People Don’t Click Banner Ads Or Anything That Acts Like Them

That’s right: people don’t click on banner ads. And what’s more, the average user has learned to ignore them and anything that looks like them. “Banner blindness,” has become a serious issue for designers, and is terrifying to the droves of “Freemium” publishers and services out there. It also reminds us how important applied usability Continue reading People Don’t Click Banner Ads Or Anything That Acts Like Them

Video: Beware Of The Social Media Maniacs

There was a great deal of feedback and interest on my recent post on social media, so I’ve created a video version of the same content with additional commentary and information.  Filmed in my office rather quickly without all the expensive lights 😉