Lawrence looked Jenny straight in the eye and said, “One of the big advantages of using our company is that we perform Search Engine Optimization on our websites.” “What is that?” Jenny asked. “It’s a process of optimizing your website’s code so that it performs better on search and ranks higher,” says Lawrence. “Oh that … Continue reading The Revenge Of Scientific Marketing
The biggest challenge for businesses of all types these days is greater competition for dwindling market share. Unless you have a completely exclusive product or service that has an uncontested monopoly, you probably find yourself having to take less for what you sell. As a friend said during lunch the other day, “people just aren’t … Continue reading To The Maverick Go The Spoils
Determining the value that people place on what you do or sell isn’t easy. Setting a price that is too high helps your competition, yet setting your price too low leaves money on the table and possibly a LOT of money — a 5% increase in price can be huge in many businesses. Recent research … Continue reading Is Your Pricing Leaving Money On The Table?
Email marketing is still king of the hill: The USA’s Direct Marketing Association conducts an annual review of the ROI (Return on Investment) delivered by all forms of direct marketing. Email marketing is a consistent chart topper. For 2009, they predict an ROI for email of US$43.52. That’s over $43 returned for each dollar invested … Continue reading Email & Social Marketing for Brands: Why Most Get It Wrong
My friend Steve Ferussi and I are debuting what we hope will be a groundbreaking new product tomorrow at the Nashville Music City Marathon. Ladies & Gentlemen, I present to you the SpinDesk
That’s right: people don’t click on banner ads. And what’s more, the average user has learned to ignore them and anything that looks like them. “Banner blindness,” has become a serious issue for designers, and is terrifying to the droves of “Freemium” publishers and services out there. It also reminds us how important applied usability … Continue reading People Don’t Click Banner Ads Or Anything That Acts Like Them
There was a great deal of feedback and interest on my recent post on social media, so I’ve created a video version of the same content with additional commentary and information. Filmed in my office rather quickly without all the expensive lights 😉
The announcement of the new National Broadband Plan is probably the biggest news for the web in a long time. The US wants to not only catch up with other countries in term of speed and connectivity, but wants to be the world leader. This is going to have some significant impacts on our future … Continue reading The US Broadband Plan Means Video Domination
Wasn’t advertising invented to overcome the limitations of word of mouth marketing? Until Social Media Marketing As A Service matures or establishes a reliable method of demonstrating ROI, it is not necessarily a smart investment for small or medium sized businesses. Beware of the hype. Of the thousands of “Social Media Gurus” popping up, how … Continue reading Beware Of The Social Media Marketing Maniacs!
I’m pleased to announce that Learning Through Sports has launched their online Sportsmanship Learning Platform for the Sun Belt Conference Universities. My team and I were honored to play a central part in the design and actionscript programming. Entering its 34th year of athletic competition the Sun Belt Conference and its member institutions continue to … Continue reading Sportsmanship Program Aimed at Bettering Sun Belt Student-Athletes, Coaches, and Administrators