About eight years ago, I started to notice a bizarre phenomenon. I was paid by people to make things look “professional,” yet I repeatedly noticed that consumers were suspicious or oblivious to much of the visual language that was established by the past century of professional ad design. I looked around for some theorist to … Continue reading Professional Advertising Is Dead. Long Live Advertising.
Jumping off of bridges, wearing your pants below your underwear, investing in any stock with a .com in the name, credit default swaps, the atkins diet, asking people to follow their business on facebook out of nowhere — there are a lot of things that people do in great numbers because everyone else is doing … Continue reading Social Media Marketing Genius In Ten Minutes
Email is one of the most attractive methods of modern marketing because of its low cost and relative ease of deployment. However, for the average professional it is one of the least understood and potentially perilous ways of connecting with your customers. Email blasts seem too good to be true. Many times they are. Like … Continue reading Email Blasts: Like A Machine Gun In A Post Office
Lawrence looked Jenny straight in the eye and said, “One of the big advantages of using our company is that we perform Search Engine Optimization on our websites.” “What is that?” Jenny asked. “It’s a process of optimizing your website’s code so that it performs better on search and ranks higher,” says Lawrence. “Oh that … Continue reading The Revenge Of Scientific Marketing