Ernie Gray

Email & Social Marketing for Brands: Why Most Get It Wrong

Email marketing is still king of the hill:  The USA’s Direct Marketing Association conducts an annual review of the ROI (Return on Investment) delivered by all forms of direct marketing. Email marketing is a consistent chart topper. For 2009, they predict an ROI for email of US$43.52. That’s over $43 returned for each dollar invested Continue reading Email & Social Marketing for Brands: Why Most Get It Wrong

Introducing The SpinDesk

My friend Steve Ferussi and I are debuting what we hope will be a groundbreaking new product tomorrow at the Nashville Music City Marathon. Ladies & Gentlemen, I present to you the SpinDesk

People Don’t Click Banner Ads Or Anything That Acts Like Them

That’s right: people don’t click on banner ads. And what’s more, the average user has learned to ignore them and anything that looks like them. “Banner blindness,” has become a serious issue for designers, and is terrifying to the droves of “Freemium” publishers and services out there. It also reminds us how important applied usability Continue reading People Don’t Click Banner Ads Or Anything That Acts Like Them

Video: Beware Of The Social Media Maniacs

There was a great deal of feedback and interest on my recent post on social media, so I’ve created a video version of the same content with additional commentary and information.  Filmed in my office rather quickly without all the expensive lights 😉

Beware Of The Social Media Marketing Maniacs!

Wasn’t advertising invented to overcome the limitations of word of mouth marketing? Until Social Media Marketing As A Service matures or establishes a reliable method of demonstrating ROI, it is not necessarily a smart investment for small or medium sized businesses. Beware of the hype. Of the thousands of “Social Media Gurus” popping up, how Continue reading Beware Of The Social Media Marketing Maniacs!

Sportsmanship Program Aimed at Bettering Sun Belt Student-Athletes, Coaches, and Administrators

I’m pleased to announce that Learning Through Sports has launched their online Sportsmanship Learning Platform for the Sun Belt Conference Universities. My team and I were honored to play a central part in the design and actionscript programming. Entering its 34th year of athletic competition the Sun Belt Conference and its member institutions continue to Continue reading Sportsmanship Program Aimed at Bettering Sun Belt Student-Athletes, Coaches, and Administrators